The Age Of Average Brands

In 2023, Epoch’s Strategy Director and Board member, Alex Murrell, wrote The Age of Average, where he explored how pretty much everything these days is becoming more and more similar, and how being bold and standing out is the best thing people and businesses can do.

The article went viral with 800k reads, plus thousands of mentions on social media.

In a partnership with Brand Strategy Insider, Alex wrote a spin-off of the original article titled The Age of Average Brands where he explores the topic through three lenses: visual identities, advertising, and tone of voice.

The full article is available on the Brand Strategy Insider website here.