#ThrowbackThursdays: Garden Gourmet vs Man City

Over the years, Epoch’s been part of some pretty incredible projects – big and small. And we spent years keeping all our work under wraps… until now.

Which can mean only one thing: it’s time for another #ThrowbackThursday!

This is a series of posts where we dig out some of our best work from the archives, and in the spirit of football, we’re kicking this one off with Nestlé Garden Gourmet vs Manchester City Football Club.

Plant-based food brand Garden Gourmet were after an OOH boost, leveraging their partnership with Man City. Our brief was to turn this tactical alliance into something with a real idea behind it. And we found it in substitutes. Just as each of Man City’s subs was deemed world class, Garden Gourmet also provides world-class, plant-based substitutes. From there, our ‘Gourmet game changers’ campaign was born. And what a result!