#ThrowbackThursdays: Pukpip launch

We’ve worked on some beautiful and exciting projects across the years and for a long time we didn’t talk about them – but that’s set to change.

#ThrowbackThursdays is a series of posts where we’ll share something from our archives and this week we’re talking Pukpip – our most bananas brief yet.

We rebranded ‘Diana’s Bananas’ from the ground up. The product – frozen chocolate covered bananas – lead us to a brand essence that was all about celebrating balance. And after a couple of workshops, we developed and refined the entire brand from its name and brandmark to illustration style, colour palette, packaging (including a design system and roll out for range and variants) and brand world.

It was a delicious brief, and we loved working on it.